Interesting, but not exactly anything new or groundbreaking.
It was the initial marketing that flopped, not the timing with 09/11/01. It looked like a Stephen King movie to me, which was why I avoided it during its first release window. I couldn't have been alone in that.
I started out with film, dark rooms, etc. and I don't miss it at all. Kodak will go out kicking and screaming but film is mostly a hipsters medium now.
At one time, Eastman Kodak was one of the top 10 polluters in the United States. Kodak making more film isn't great news, and anyway don't forget - content is king.
ZOMG, new Macbook Pro has cooling fans!
It hasn't been "celluloid" since the 50's. Come ONNN, guys. Just call it film.