Great idea, they have incorporated a number of features that I have been thinking about already. However, $900 and up for a glorified light stand seems a bit high...
I am setting this as 1 of my background images. Super useful! While I agree that learning shortcuts for different programs can be challenging, when your livelihood is based on working quickly and efficiently in a handful of programs shortcuts are key. There is something so rewarding about discovering new shortcuts to replace time consuming tours through deep menu sets. Lots to discover with this list!
Cool idea? Sure. I just wonder how they plan on handling the yearly iPhone upgrade. I have felt burned on iPhone accessories in the past as form factors have changed, or ports have been replaced. Nothing more frustrating than buying a device that has a usable lifespan of 1-2 years.
I am sure with the correct design such as a swappable insert could help mitigate these issues, but there is no predicting the size or shape of the next iPhone.