...and small time rental house in Copenhagen.
Another idea you might consider if you are going to lease... or in any case that is...
Rent your own gear to yourself during shoots.
You don't have follow rental house prices, but it will help you write off the lease.
Fx. at one point I had more video gear than I needed to fulfil my job at my day to day employer. So I took the 3% of the gear value, deducted 30% of that and then rented my own gear for our jobs.... total win win situation for everyone, I got my gear paid, my boss was able to pay less for rented gear and sometimes the clients would get a lower bill than they otherwise would.
So rent to yourself, just as if you would have rented the gear at a rental house.
How does leasing work in the US? Over here it's the most attractive way of acquiring gear over fx 3 years due to tax laws. If I were to buy gear for around 20k I couldn't deduct it all immediately... I'd have to write it off yearly with a fixed percentage.
But if I lease the gear, I could deduct the leasing cost monthly and at the same time have a relatively cheap all-risk insurance while it's being leased.
Then finish off by buying out the gear for a 5% of the gear value.
So maybe check out leasing companies...
Biggeste downside is that it can be a bit expensive way of doing it, due to intrests, but the being able to deduct it monthly outweighs that for me.
which would indicated that the iMac Pro is minded at the post houses and not the indie nle film maker...
I'd still wait and see what the i9 does though. 2 years with my custom pc and not a single crash *knock on wood*
Have the exact same feeling... 4k is fun yeah, but all TVCs I make are shot in 1080 and delivered in 1080, and no reason to deliver 4k to web...
Sure, some might benefit from it, but no way I wanna be slicing through 4k footage, even with proxies, if I dont need to. Too much hassle.
So... to begin with, if using the C200 I would have to use a crippled codec for 1080? Stupid...
CGI and 3d in general are getting more accesible, and that means more and more gpu needs. Both Houdini and Maya likes a good solid gpu.
Too bad Apple are still stuck with AMD. Would have love to have seen a titan xp in that iMac :)
The biggest issue that could arise with the new iMac is that the custom pc market will be treated with i9 processors at the same time as these iMacs come out........
Depends completely on what your need is... every TVC I've done, our food stylist has made everything from the bottom up (with the actual products that is... then added some fresh items to spice up colors etc.). I have never in my life used any of those things you mention, except for cardboard a couple of times.
Yes our stylist may fry the roast hard in the oven when it doesn't need to be cut, but when cutting is needed, she spends the time needed to roast it right as edible.
And we do 75% food stuff...
Nothing beats the real thing.... but here's the "unless", if you work in fiction and your scene has food in it that the cast doesn't eat and you are doing a lot of takes, I can totally understand the need for fake food.
Our trick is to get the shot in a very short time... we make sure all the tech is up and running and then when the food is ready, we are done in less than 10 minutes.