A first step into the right direction would be if we could retain the quality we have at the master stage. I mean, the only people who see the pristine quality of any film production, be it movies, commercials, music videos and so on, are we, the post production guys with uncompressed or very very slightly compressed material. The garbage that gets on air is far from what you could actually have.
And then those morons talking crap like: higher resolution = more bang for the buck. Sorry to tell you, but those extra pixels mean shit if the camera isn't fixed in concrete or has even the slightest amount of motion blur. That's why the average moron gets served landscapes and deserts on those 4k TVs in the electronics shops instead of Michael Bay movies. And btw. some people are such sheep that they actually believe that the crap fest from Hollywood gets better when you up the resolution.
But dont even think about trying that at "it's us" - that's gonna be a disaster :-D
I found both quite boring and unimaginative. :-(
Yeah. That`s what we need...yawn...
Now THIS is a story and movie that sounds interesting!!! looking forward!!
ILM's Chief Creative Officer is John Knoll, not "Kroll" - he's the brother of Photoshop creator Thomas Knoll...