we can discuss this for ever, but in the end the industry will not change coz ppl especially younger people are willing to work for free or little money. thats the way it is. so quit the movies and do shitty advertising, at least they dont rip you off. after working in berlin, london, shanghai and vancouver i am done with this shit. i am sitting in cologne, germany, enjpoy my life and advise all friends, family and people i know not to go to the movies but visit a website where they can watch the latest blockbuster for free. anything else than that, i give a shit.