August 21, 2009

Will do a video for free

Here, rock video director/photographer Estevan Oriol (videography) makes the mistake of complaining about those of us "on the come up" when he's already "put on."

In his mind all the kids running around with digital cameras are trust-fund babies making videos that "look like shit." Hey, Estevan: actually, some of us are just trying to transition from day jobs into film careers -- and doing a video cheaply is often how this is accomplished. In the business world it's a standard operating procedure to undercut market prices in order to get into the game; sorry if it "fucks it up" for those of you already established, but this is how this shit works.

Plus, I'd imagine the recording industry's financial implosion over the last decade has something to do with it; if you want to blame someone, which is exactly what you're doing here, blame the record labels that (used to) pay you -- they're the ones making the decision to spend less on music videos (and they're the ones who dug their own graves with years of out-of-touch decision-making). Ultimately the six-figure music video is rarer these days due to the economics behind record sales, not because some kids are ready, willing, and able to do shitty videos. On the other hand, let the hungry kids eat cake!

Considering the video series is entitled "Baller Status," you'd think Estevan would be more sympathetic to the following mantra: can't knock the hustle.

[via Filmmaker Magazine]

Your Comment

4 Comments

looks like i ruffled up some feathers,your right.i'm wrong.keep doing free videos.haha.
see you at the movies

August 28, 2009 at 2:15AM, Edited September 4, 10:22AM

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See you there.

August 28, 2009 at 12:55PM, Edited September 4, 10:22AM

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Ryan Koo
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Writer/Director

Gotta lay off Estevan for a hot minute ... It's guys like him that paved the way for upcoming filmmakers, so I think a little respect might be in order ... it's not like he's new to the game.

I blame the record labels ... It's their decision making that has led and will continue to lead in this problem.

now - music videos are but a training ground for youngsters ... Kids will do them for cheap, videos will continue to go down the train, and the REAL TALENTED filmmakers will venture off to do bigger and better things.

*I do not know Estevan personally, I'm just familiar with his work.

August 29, 2009 at 8:58PM, Edited September 4, 10:22AM

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Dan D

I agree with everything you said, Dan D -- blame the record labels, not the kids. That's kind of my point... as for respecting Estevan, you can be smart and talented and say some misguided shit -- that's all I'm saying happened here. No disrespect.

August 31, 2009 at 12:24PM, Edited September 4, 10:14AM

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Ryan Koo
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