Media piracy has been a thorny issue ever since the turn of the century. The Information Age giving rise to P2P file sharing services like Napster, LimeWire, and BitTorrent, and gave users instant access to their favorite music and other media for free, challenging the 1998 DMCA. The entertainment industry seems to have largely taken a solid position against piracy, but what if piracy information is used to choose the programming of a paid service? Netflix recently shared that they take this data into account in their content development strategy, adding yet another dimension in the anti/pro piracy debate.
Netflix VP of content acquisition Kelly Merryman spoke with Tweakers, a Netherlandish technology website, and said, "When purchasing series, we look at what does well on piracy sites." She gives the example of Prison Break-- how its popularity on piracy sites in the Dutch market lead to Netflix's decision to acquire the rights to it.
Whether you're for or against piracy, this is an interesting move by Netflix. While millions of people around the world are getting their music, movies, TV shows, and video games for free through torrent sites, Netflix is tapping into this information -- essentially getting low to no-cost market research to help them determine which shows their customers are interested in watching.
However, is it ethical for a company to use information -- information that wouldn't exist if people weren't breaking laws -- in order to bolster sales, or is it just another way to measure demand? (Granted, I'm sure that's not the only data they're looking at.) Will this move actually make Netflix more appealing to P2P users, causing a grand media consumption exodus?
I suppose we'd have to consider this as well: Who's going to pay for something they can get for free with only a distant chance of retribution? Well, maybe people won't pay for the content necessarily, but maybe they'll pay for ease of use -- and Netflix knows it.
Netflix CEO Reed Hastings also spoke with Tweakers in a video interview, and when asked if he thinks the Dutch consumers will switch to legal Netflix content, Hastings replies:
Well, certainly there's some torrenting that goes on, and that's true around the world. But, some of that just creates the demand. Netflix is so much easier than torrenting, because you don't have to deal with files. You don't have to download them, and move them around. You just click and watch. Click and watch, and so it's so easy.
Hastings also mentions that ever since Netflix launched in Canada 3 years ago, BitTorrent is down 50%, possibly indicating that the free P2P platforms are being foregone for the easy-to-use Netflix platform. But, is Netflix going to be able to gather the massive file sharing community and turn its users into Instant Queue movie hoarders? How many will jump the pirate ship? Will they use both?
What do you think about Netflix's use of piracy information? Does piracy actually help legal concerns like Netflix? Do you think Netflix's ease of use will appeal to P2P users and decrease pirating? Let us know in the comments.
[Skull and crossbones image by Flickr user Will Lion]
The family has spent their entire life on a farm, experiencing tranquility by day and horror at night, hiding from the monsters that come out in the dark. One day, Thomas doesn’t return after visiting his crush, Charlotte, at a nearby farm, so Paul leaves the safety of their home to find his son, while Joseph stays back to defend himself against the nightly monster attack.
Edited using Adobe Premiere Pro and Adobe After Effects, “Arcadian”, is a creepy dystopian feature you won’t want to miss, and we sat down with the film’s editor, Kristi Shimek, who shared a behind the scenes look into making this film. RLJE Films will release “Arcadian” exclusively in theaters on April 12.
How and where did you first learn to edit?
I feel like I was always drawn to editing. I enjoyed playing around with my parent’s video camera, and VCRs, and I learned tape to tape and live editing that way. I really didn’t get much experience cutting on NLEs until high school, when I took a media class and realized the power of being able to easily move things around. At university, I became serious about making editing my career and learned a lot more about the technical side as well as the theory of editing.
How do you begin a project/set up your workspace?
My workspace is pretty standard. I always have at least two computer monitors, a preview monitor, a mixer, speakers, and headphones. Sometimes I’m working on my own system, and other times I’m working with something the studio provides, so I try to keep it simple and effective so that I can work with whatever is on offer.
When I’m working on a project, I always talk in depth with my assistant about the easiest way for us to pass things back and forth and keep everything organized. I’m a neat freak when it comes to my project files and hard drives so that’s definitely important for me. I want to be able to move as quickly as possible when I’m in session, and knowing where everything is in the project is an essential part of that.
Tell us about a favorite scene or moment from this project and why it stands out to you.
I have many moments that I love in the film, but one of my favorites is when Thomas and Charlotte go to her tree at the edge of the boundary for the first time. The moment where they are approaching the tree was so fun for me to work with because we distilled what she was saying down and really considered what the most effective visuals would be for the emotion rather than just the information. Then we got into their lovely conversation — it was such a nice, quiet, and gentle moment where we could really take our time, get to know the two characters, and sit with the performances.
Similarly, I love the moment between Paul and Joseph in Joseph’s workshop, where they’re connecting on an emotional level as father and son. This was a scene that we reworked many times to get it exactly right, and what we landed on tells us so much about the characters through expression rather than words. These types of moments are so fun to cut because they really are the heart of the film, and they take a lot of thought and a delicate touch.
What were some specific post-production challenges you faced that were unique to your project? How did you go about solving them?
We needed a lot of technical flexibility on this project. First, we were working with full frame 3:2 footage with a 2.35 sequence as a wrapper. Since the files were so large, we needed to be able to manipulate them a lot in sequence to get exactly what we wanted out of each frame and moment. Premiere Pro is perfect for that because it allows you to easily manipulate the image in sequence — from resizes, to stabilizing, to camera shake, etc.
Ben, the director, and I also worked very closely together, both editorially and with visual effects. He is Premiere Pro and After Effects based, so it was essential for us to work on the platform that would work best for him.
What Adobe tools did you use on this project, and why did you originally choose them?
I cut in Premiere Pro, and then we used After Effects for temp and final visual effects. I would say it was mostly for the flexibility and also the option that the Adobe suite has to roundtrip from Premiere Pro to After Effects and back. Our workflow was really integrated between all of our teams, and when you’re working so specifically and heavily with the footage, it becomes a necessity.
We used Frame.io for notes and reviews on visual effects, as well as some editorial pass reviews. It’s so easy to have the time-coded notes referenced, respond to them within the program, and have the entire team be able to access them as soon as they’re available. I think it makes for much more open communication between the various teams as well.
If you could share one tip about Premiere Pro, what would it be?
Take advantage of the flexibility and the way Premiere Pro is able to playback layer-heavy sequences. Also, take advantage of the tools for temp visual effects like matting and masking, temp color and temp sound to give your project the look and feel that you and the director are going for, and bring it as close to the final product as possible.
The edit is the template of the movie for the rest of the team and is the best way to get the vision across for all of the teams that come after the edit — mixers, final color, VFX teams, etc. — so take advantage of what those tools have to offer to capture every aspect of that vision.
Image Source: RLJE Films
Who is your creative inspiration and why?
Walter Murch has been a huge creative inspiration and influence for me. His books opened my eyes on how to communicate my editorial ideas and how to take the fundamental ideas of editing and build upon them with theories of my own. As an editor, it’s very liberating once you have the language to explain your decisions. His editorial work is just as inspiring.
Murch focuses so much on the emotion of every frame and the connection between shots, and that is something I always try to consider with every cut. Every single shot and edit has meaning, and I want that to be felt in my edits as well.
What’s the toughest thing you’ve had to face in your career and how did you overcome it? What advice do you have for aspiring filmmakers or content creators?
I think one of the toughest things any editor has to face is that we are constantly getting to know new artists, teams, and creatives, and there is always a learning curve when you’re working through each new director’s unique vision. There are also different dynamics between various directors and producers, and a big part of the job is working with a lot of different personalities.
To that end, I would say to any up and coming artists to keep an open mind about notes or critiques received, even if you don’t think it will work. You never know what inspiration can come from trying something, and it builds trust and respect between you and your team. Everyone should feel safe expressing ideas in the edit room, and it is our job as editors to take those ideas and bring the story to fruition through whatever inspiration is found as a team.
Share a photo of where you work. What’s your favorite thing about your workspace and why?
I like to keep a few little things on my desk to remind me to have fun in the edit room. It can be stressful at times, and when you can just take a little glance at something that brings you joy, it brings a moment of relief. I also usually have at least a mug (for coffee or tea) and a water glass, and sometimes a soda as well — I don’t want to get dehydrated in the edit room!