March 17, 2015

Watch Out Cable Companies, Apple Is Coming for You with Its Own TV Streaming Service

Apple TV Streaming Service
With more and more of our media streaming to us over the internet, it was only a matter of time until traditional broadcast channels took the leap as well.

Hot on the heels of HBO's announcement that they've struck an exclusive deal with Apple for their new streaming service 'HBO Now', the Wall Street Journal reports that Apple is in the process of launching its own live television streaming service. Presumably aimed at younger viewers who are intent on cutting bloated cable packages from their budgets, Apple's new service will likely offer 25 core broadcast channels including those from ABC, CBS, and Fox, as well as other popular channels like ESPN and FX, and will cost between $30 and $40 per month. Notably (but not surprisingly) absent from Apple's negotiations for the licensing of streaming content is NBCUniversal and its parent company Comcast.

There is also speculation that Apple will simultaneously launch its own on-demand video service in hopes of competing with Netflix, Hulu, and Amazon for the streaming VOD market. With that said, it seems that Apple might have a difficult time licensing content because many providers have already signed over exclusive streaming rights to other VOD services. Given the success of Netflix's and Amazon's original content, it's entirely possible that Apple has intentions to use the new platform to launch its own original television content.

There's no definitive time frame as of yet for when Apple will officially announce and roll out the new service, but many are expecting it to be announced as early as June and launched as early as September.     

Your Comment


Comcast, you brought this upon yourself! You repeatedly placed quarterly and annual profits above the customer and as a result your brand suffered irreparable damage. There is no such thing as a monopoly for ever. Given the first opportunity your unhappy and unloyal customers will leave you in droves.

Good Riddance.

March 18, 2015 at 12:33AM

Daniel Miller
Creative Director

You won't be rid of Comcast even if you don't have Comcast. They are smart enough to have seen all this coming. That's why they bought NBC Universal. Content is, and will forever be king. No matter what platform you choose for delivery, Comcast has assured itself of prosperity long into the future. We can stream and cache (or steal) movies and TV shows, but the future for all "broadcasters" is live sports. Nobody DVRs the SuperBowl. They watch it with their friends in real time, and as a result, have to see the ads. Comcast and the other big companies are banking on it.

March 18, 2015 at 8:14AM

Scot Yount
Director/Editor/Photographer/Motion Graphic Artist

The "House of Iphones", "Walking ipads" original series are coming soon.

March 18, 2015 at 3:13AM

Einar Gabbassoff
D&CD at Frame One Studio

One problem..........a BIG one............most of our streaming comes over the internet.........guess who our ISP's are.

March 18, 2015 at 7:04AM

Jerry Roe
Indie filmmaker

Amen Net Neutrality!

March 18, 2015 at 9:12AM

Scot Goldberg

At $30-$40 per month, I don't know that it'll be worth it, especially if it's live streaming only, without time shifting/on-demand viewing. When you add in internet service ($40-$70/mo), on top of Netflix ($9 or whatever), on top of HBO Now ($15)... you're getting to the same price as a cable/internet package.

It's not too difficult to get a good price for TV + internet. I'm paying $100/mo for digital basic with HBO and 75/10 internet. You just have to call to cancel your TV service once a year, mention Game of Thrones, and they'll basically bend over backwards to keep you as a subscriber.

Yeah, it's annoying that you have to do that, but one 30 minute phone call once a year will save you hundreds of dollars over the course of the year.

March 18, 2015 at 4:16PM

Jim Shields
Digital Media Producer