No Film School vs. Joker, Marty vs. Marvel, and Your Short vs. Festivals

In what is perhaps the biggest news Adobe has ever unveiled for video editors, and also the least surprising, we finally have an official confirmation from Adobe that they’ll be adding generative AI video tools to Premiere Pro.

Now, we say least surprising because we’ve seen Adobe already add generative fill and other generative AI features to Photoshops and other apps in its Creative Cloud over the past year. So, it’s been a ticking clock waiting for these features to make their way over to Adobe’s video editing suite as well.

But here at last, we can finally share all of the details about how Adobe is gearing up Premiere Pro to be a more complete AI-powered editing experience with new generative AI video tools, plus other updates coming to Premiere Pro via Adobe’s Firefly AI model.