August 26, 2015 at 1:05PM, Edited August 26, 1:09PM

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4K & HDR: Make The Right Post Production Decisions Webcast

Watch: https://youtu.be/e80VuKcgwt4

Panelist: Larry Jordan, Michael Cioni, Mike Whipple, Bryan McMahan
Hosted at Sony Pictures Studio

Better pixels or more pixels? Nearly 50% of US homes will own a 4K TV by 2020, yet both Netflix and Amazon Prime say High Dynamic Range (HDR) is more important. Meanwhile editing 4K content requires a faster computer, updated software, and even more storage. Which format should post production be focusing more on? Where’s the demand, and what is the most affordable way of doing it?

Key Code Media and Sony Professional will bring together an industry panel to discuss the future direction of post production workflow. What are the necessary software/hardware tools, and services that will be vital for the growth of post production in the future.

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So 5 years from now half of the homes will own a 4K TV, but will they be watching anything 4K ?

I think many people will buy a 4K TV because that will be the ONLY type of TVs sold in 5 years, NOT because they specifically want a 4K set.

August 26, 2015 at 3:59PM

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Guy McLoughlin
Video Producer
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