April 21, 2016 at 8:20AM, Edited April 21, 8:34AM

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AJA Cion- Let it Go

How would you feel if you always, wherever whenever, would hear the same song?

Me and Maarten de Vries made the short film "Let it Go" about a man who couldn't go out on the street without hearing the Disney classic "Let it Go". We did that with the help of friends, in one day and with a very special camera: the AJA Cion. The film was shot in 4K and can only be seen in full resolution on YouTube. (Too good for an ordinary TV.)

Aja provided the camera to test it, and we learned a lot. It's a great camera when everything is lit well, you really don't need any kind of Log then. But if the light is low, the camera (and DoP) struggles. It is a good camera, but we think that to compete in 2016 you need a great camera even if the light is low.

https://youtu.be/ZaXTKB7ozkc

Of course, everyone in the film has a starring role, but we think there are still many sequels are in the offing for the Dubstep Dwarf (Ritzo Cate).

We made the film mainly because it's so fun to make movies with friends. But we wouldn't mind if it would provoke some thoughts on all the (commercial) stimuli we're subject to day in and out.

What do you think about the AJA Cion?

11 Comments

Leuk! Nice idea!

By the way Vimeo supports 4k as well (upload with at a bit rate of at least 60Mb/s).

The video looks a bit contrasty to me.

April 21, 2016 at 9:43AM, Edited April 21, 9:59AM

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Cary Knoop
Member
2144

Thank you. Don't you find that posting it on several streaming services dilutes your audience? I don't think we added a ton of contrast, but that 5% or 6% extra contrast can be too much for some, agreed.

April 22, 2016 at 12:24AM

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Koen de Koning
Director
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You wrote: "Don't you find that posting it on several streaming services dilutes your audience?"

Why care if it is not a commercial project?

April 22, 2016 at 9:31AM

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Cary Knoop
Member
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Good point. I don't think non-commercial projects are less valuable then commercial ones, but I do agree the dilution of an audience is not necessarily a bad thing. Even if it sometimes feels that way.

April 23, 2016 at 2:31PM

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Koen de Koning
Director
133

I'd turn it around often non commercial projects are much more valuable than commercial projects. After all, not everything in this world is measured in dollars!

April 23, 2016 at 3:02PM

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Cary Knoop
Member
2144

In the last scene (right before he previews the Bose) were the highlights on his forehead blown before grading?

You don't need to worry about diluting your audience unless you're knee deep in your brand's analytics and have determined that a less profitable hosting solution is reducing your ad revenue. Until then, getting exposure is better across multiple platforms since, for example, Youtube and Vimeo have very different audiences.

April 23, 2016 at 11:58AM

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Andy Zou
Producer
Filmmaker / Creative Director
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The highlights are mainly blown because we overexposed. In low light, we found it harder to judge exposure. (The output to the Alphatron viewfinder went drab.) We went with the overexposure and exaggerated it in grading. Because this way it felt angelic instead of just plain stupid.

You make an excellent point, why dilution shouldn't be our main concern. I went and approached it the wrong way. If you want maximum exposure, I thought, you shouldn't dilute your audience. Views attract views. But multiple platforms also attract new viewers, off course.

April 23, 2016 at 2:37PM

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Koen de Koning
Director
133

I was just thinking, a Dutch version with " 'T zijn de kleine dingen die het doen" would be absolutely hilarious! Plus you could couple it with several situations that can show the lyrics in an ironic setting

:)

April 23, 2016 at 3:08PM

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Cary Knoop
Member
2144

Wow, that is an old school song. Nice. And that would be a great idea for the Aja Cion mk II ;-).

April 25, 2016 at 1:00AM

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Koen de Koning
Director
133

Great as a test. Nothing better than a real world scenario.
However, is it just me or it looks like some kind of grey advertisement for Bose, trying to exploit the famous song? The song is even on the title, so it seems as clickbait.

April 23, 2016 at 5:15PM

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Stelios Kouk
Filmmaker
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I agree, nothing better then a real world scenario. And no, we didn't get paid by Bose, nor were we rewarded. Guess they don't focus on the quietness of their headphones ;-). I thought the song is quite important in our film, even pivotal, so I wouldn't say it is clickbait. Or a bad descriptor of the movie. But we did jump on the bandwagon of all the parodies and spoofs of the song. I wouldn't do that per se, but since it is a one day project, and we did it for fun, not for artistic reasons as such, I think once in a while you may jump on a bandwagon. Would you jump on a bandwagon?

April 25, 2016 at 1:07AM

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Koen de Koning
Director
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