November 20, 2014 at 12:31PM


From Art to Instant Gratification

I recently watched a very interesting video produced by RedBull on YouTube, and wanted to share it with the community. I'll attempt to embed it, but here's the URL if that doesn't work.

In short, as we've seen the internet progress so quickly over the past few years, we've seen a serious change in the public's taste for content. YouTube has become a global marketplace for entertainment. But has it helped small filmmakers in the end?

As people browse the web and watch videos on sites such as YouTube, Vimeo and other services, people have moved from enjoying the content they own at home to a "give me more, more, more" attitude. Sports and athletic videos in general have suffered as a result of this new look at entertainment. It's becoming more and more difficult for professional athletes to keep a following. Tricks must be more and more elaborate and complicated. The gap between entertainment and professionalism is widening immensely.

In general, has online distribution hurt the entertainment industry in the long run? Has it warped people's ideas of entertainment from enjoying "art" that you would watch again and again, like my favorite Warren Miller Ski films, to cheap instant gratification?

Have people's ideas of professional production lowered dramatically due to cheap "cookie-cutter" GoPro and action camera edits? Is this necessarily a bad thing?

Sports videos have inspired young athletes to pursue their goals and aspirations as an athlete. Many have succeeded! But does all this new content become a wall for other athletes? Even the pros have become discouraged since creating new content is becoming increasingly more and more difficult. The gap is widening between "entertaining" and "boring," perhaps since the next trick wasn't performed by sky-diving on a rope swing out of a hot air balloon, into a speed boat, off a waterslide, down seven sets of stairs and pulled off a 70 ft jump by a speeding sports car.

When is a market so inflated that it becomes a bad thing? I leave this discussion to you now.

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