January 13, 2017 at 1:55PM


Can you make a music video WITHOUT a visual story?

So a couple years ago, I made my first 'music video' where we just needed essentially a synced b-roll shoot that looked good. Just random dancing in a parking garage. That said: It premiered on Yahoo! music with a pretty good response. Do you believe there are cases where the visual story can (or should) take a backseat?

Disclosure: we did it this way because of a lack of time. Hindsight, I would've liked to tell a deeper visual story, but still proud of what we did.

video for reference: https://vimeo.com/122657068


Lots of music videos have no story. It's a form of visual art so you can really do whatever you want.

January 13, 2017 at 2:24PM


I *think* that's how I feel. Sometimes I want to throw too much at something and maybe compensate for my visuals? i.e. if I got bad shots, at least the story would be good? I go back and forth. Probably will always vary by project.

January 13, 2017 at 2:34PM

Colton Williams
DP / Editor

What do you consider a visual story?
How would you define it?
Without framing the definition we can't really discuss it, because people might interpret it differently. When do visuals tell a story and when does that stop?
Does Koyaanisqatsi tell a visual story?
Stan Brakhage?
Michael Jackson's Thriller?
A band plying on stage?
Or does it need to be like Meat Loaf's I'd do anything for love (but I won't do that)? (I love that one, BTW)
Sonne by Rammstein tells a kind of story.
Is Seven Nation Army (White Stripes) an example of storyless visuals?

So, I think this could be a great exploration to find out where the boundaries of visual stories are.

January 17, 2017 at 8:11AM

Director, DOP, Writer, Editor, Producer

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