November 21, 2016 at 12:26PM


Distributing your video on Amazon Prime

A month ago, a friend of mine pointed me to publishing shorts on Amazon Video Direct. I was skeptical at first but decided to upload a few of my recent shorts there. Surprisingly it wasn't bad. The engagement in terms of user comments was better than youtube. I think for people like me who literally have no social influence outside the FB network, this platform is promising.

It has been 3 weeks since publishing the films and they have made about $8 so far. Woohoo! Mind you these are shorts between 1 and 5 minutes. I am just glad more people watched them. It seems to represent us, uk, de and jp markets but I have only seen engagement from the US audience mostly.

My experience with youtube has been not positive. I have been asked many times to prove that the music and contents are my own with out any reason. I had to send them copies of the Talent release agreements and such. Now I just don't turn monetization on anymore. Youtube customer service is non existent.

Video Direct has pretty good customer support. My short "Max" got linked to a feature film by the same name and they fixed it within 24 hours.

Are any of you already using Prime for publishing? If so I'd love to hear your experience.


Hey, that's awesome! I just prepped everything for a short of mine to be released on the 22nd of December.

Did you do free for Prime users or ad based? I set ours for the "value" rent/buy, but might switch the the ad-based/free for Prime later on.


November 26, 2016 at 10:40AM

Sarah Hawkins

I've placed a few of my animated flms on the platform starting last June. At first everything seemed pretty good. However as time went on I've noticed that my more recent releases have struggled in viewership compared to my earlier ones. In fact it's been 2 months since my last short film "Some Assembly Requred" was released and it still doesn't have any cross promotion under the "Customers who watched this item also watched." I consider this short superior to some of my older titles and yet it's perofrming the worst of the bunch. I'm thinking Amazon has screwed around with their system to the point where it's REALLY difficult for the Video Direct titles to be found. When the program first started you could chose 5 genres to expose your films, they quickly cut that back to 3. Also their "Estimated" earnings reports have a habit of suddenly droping by nearly 50% 90 days later when it comes time to pay up.

All in all it's better than nothing, but it still feels like they're doing a lot of things behind the scenes won't really help you in the long run. However they do have really good support, everytime I've sent them a question or issue, their staff seems really nice and usually get back in a day or so.

April 21, 2017 at 7:35AM


That's awesome your shorts are performing well on AVD. We found YouTube to be awful as well and they even stole our ad rev earnings ($84), which I found out is common practice with YouTube...nevermind all the censorship and shadow banning. So we demonetized our channel and are going to use Amazon Prime in the future for all our films including our upcoming feature-length UFO film Incident at Montauk. Anyway, Amazon Video Direct has recently changed the royalty rates though, which is not good. Here is the article on IndieWire:

March 17, 2018 at 12:35PM

Owen Mulligan

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