September 26, 2018 at 4:39PM


Ten Reasons Why You Need a Big Camera


Nice video. And all the reasons are incredibly true.

September 27, 2018 at 7:40AM

Josh Molen
Music Composer for TV and Film

Not sure I agree with the logic behind some of the first few points, although thank you for clarifying about how Instagram photos with your gear isn't about being a professional, and yes, it is cool!

For me, what those first points really are speaking to is using the correct piece of equipment for the right job, and making sure to assess with your clients what their expectations are. Appearances of your gear do not speak whatsoever to your level of professionalism in the end product. That is a fairly novice thought to be honest that professionals and experience will teach you.

The quick point you made about wanting a 4K capable camera and having XLR inputs is much more useful information for why you would want a more professional camera. If you would have focused on those key points, I feel this would've been a more informative piece.

I do agree it is an impressive thing, and very cool because of how complex "big" cameras are crafted and the capabilities they offer.

In my opinion this is a fluff/comical piece aimed at filmmakers who know the difference, but is dangerous for beginners to take as advice in their careers.

Those are my opinions, I hope they are helpful! I do think the BTS look you created for this and the use of supporting visuals was well done.

September 28, 2018 at 10:42AM

Jonathan Knepper
Creative Team Lead

Thanks for the feedback, seriously.

"Appearances of your gear do not speak whatsoever to your level of professionalism in the end product."
I wish all new clients knew this. 100% true. Clients who are working on their first project are a pain in the ass. And on quite a few occasions I've been asked "you're shooting with THAT?" lol. Some of them really don't get how powerful some of these baby cameras are.

Also correct on this being a bit a fluff piece. Definitely was not aimed at beginners.
Thanks again.

September 29, 2018 at 6:24AM

Don Way
Writer/Director of Photography

To counter the big gear perspective, my favorite advice I ever received is that your camera should function as an appendage. You don't have to think to get the shot you are looking for, you just automatically know the right buttons and settings.

I've been on enough shoots where inexperienced(and experienced) folks have gotten bogged down with having too much gear and too many options and as a result, have missed opportunities to capture great content, or worse, looked unprofessional as they get overwhelmed by their own gear. My strategy has been to start small and gradually build up my gear piece by piece as my comfort level grows. And now I'm constantly booked because I can offer a great variety of shots on a quick timetable even if I shoot with a GH5 instead of a RED or Arri.

Also, I always show up looking professional, with a focus on the client and their goals and exuding confidence that I will achieve what they want as well as constantly collaborating with them through the entire process and showing that I am listening to their every request. I think this makes up for having a big camera while I'm early on in my career though of course, I hope to have one someday!

October 5, 2018 at 11:19AM

John Haas

Contrary to the big gear perspective, it’s not just the camera, it’s about the person behind it. Use the correct piece of equipment for the right job, even if it means using an iPhone camera(Bentley’s 2014 ad). The appearance of your gear does not always speak about the quality of your end product. There have been occasions where big brands, big budgets, and big names failed to impress us with their ads, while some indie filmmakers made a mark with their low budget, phone shot films.

At the very core, a camera is just a tool to help you capture the picture. Even as technology is getting so crazy that you don’t have to focus anymore, the impact of an image still depends upon the subject matter, the composition, and the light. And these things can be captured on any camera!

However, it’s not that simple, otherwise, we’d all be running around with disposable film cameras, or our cell phones, capturing pictures and calling it art. So why do we spend thousands of dollars on high-end gear? Because of the requirement of that particular shoot. For example, you can’t shoot a jewelry ad with a normal DSLR. It needs to focus on the details, a clarity which a normal DSLR can’t provide. Hasselblad is the right choice for this kind of shoots. Go Pro is ideal for wide shots and a film camera is for vintage looking adverts. Understand the subject and choose the gear accordingly.

The famous Ansel Adams says, “there’s nothing worse than a sharp image of a fuzzy concept.” Which means don’t focus on equipment so much that you forget about what really matters - the subject. Remember to put your vision and creativity first, and the tools secondary.

January 2, 2019 at 5:07AM


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