March 17, 2017 at 4:07PM

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Tips for starting a production company

Hi All,
I wanted to share a new blog series I started at Hurricane Images Inc. Having recently “transitioned” from being a part-time (dabbling) professional to starting my own media production company, I decided to document the 40 week process on my tutorial blog. The 12-week series, Going Pro, will cover the tools, strategies, paperwork, and inspiration I used in 2016 to make things happen. It’s not quite a step-by-step guide to starting a production company-- and it’s by no means an authoritative guide-- but I thought it would be helpful to others that are either making the same leap or re-evaluating their companies. And I’d love to have more experienced professional chime in with their insights. I know that many folks on this site have more experience in running a company.

Over the past 10 days I’ve covered the background of my transition, why and how to pick your “niche,” case studies in Super-Niches, and identifying your the characteristics that make up your competitive edge. In the upcoming posts I’ll talk about how to organize your company’s launch by working back to front; considerations around working capital; how to land your first clients; contracts and invoices (sexy); equipment basics; marketing and outreach approaches; and personal perspectives on making the transition. Basically much of what I thought about as I worked towards the goal of starting a self-sustaining company.

Just to be clear, there’s no sign-up, I’m not selling anything-- no guides or workshops or ebooks-- and my blog isn’t monetized for ads, either. It isn’t even attached to my company website. I’m just sharing info. I’ve found that documenting my “learnings” is the best way to refine them and make them stick. You can find Hurricane Images working blog (I have a separate company blog) at: www.100blownhighlights.blogspot.com.

3 Comments

Great tips. For a small production company (without too much tech savvy) do you think it's better to just hire a branding person or SEO person to set things up? We're looking at some rebranding.

March 21, 2017 at 1:46PM

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Nia Arlkew
Production Manager
1

A hired branding or SEO person is probably less helpful for a small company than a large one. If you think about it, you'll have to teach them who you are, and they'll essentially provide a "filter" that will sift through to your branding language. What they bring is a way of thinking about your company's strengths and values-- rather than expertise about media production or your market (though they may do some research on the latter). In my opinion, it's better to learn how to make that filter yourself, because it needs to be a part of all your communication.... from your website to your cocktail conversation. Having the basic skills for "reversing" the lens to see things from your client's point of view is 80% of the work, and you're in the best position to do that.

March 22, 2017 at 12:45AM

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HurricaneImages
Producer - Cinematographer
80

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March 23, 2017 at 1:40AM

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bruno99
14

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