February 4, 2016 at 11:16PM

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Using Words like WORKS, ENTERTAINMENT, MEDIA etc. after Company Name?

I want to register my company and I have been suggested to use words like WORKS, MEDIA, ENTERTAINMENT etc. after the name of the company so the people can have the idea about its area of work.

Personally I am not a big fan though I also see some logic in using such words.

Please advice on this matter. Thanks.

4 Comments

I don't find that it is absolutely necessary but it can be helpful. There are other words you can consider such as "Creative" "Digital" "Films." Or if your name itself sort of indicates what you do then I find it unnecessary. For example a few that come to mind are "Story & Heart" "Stillmotion". Hope that helps.

February 5, 2016 at 10:10AM

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Derek Armitage
Filmmaker & Vlogger
499

I don't think it's a big issue, really name it what you want. Your work should speak for itself. For instance Sandwich Video is very popular and just look at that name!

March 16, 2016 at 5:03PM

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Maxwell Ridgeway
Director, Producer, & Youtuber
49

I've been working in corporate identity and branding for a long long long time and for my 2 cents I'd say do what the hell you want to. You can position the business through the use of a byline (such as classic creative genius: 'A Film Company') and through simple context, ie: how people pass your name, how you sell your business will always be in the industry publications, communities, discussion boards and on/offline publications. I always feel the context issue is often overlooked.

In my experience you'll always get very literal advice from literal-minded people, who genuinely feel a business should always have the trade in the name, but these people would have called 'Google' something along the lines of 'A Search Engine'. They are voices to add to the noise of advice but put them way in the back.

You need something you feel genuinely portrays the business you plan to create, not necessarily you, a you may sell it or be exited by the board when you get a cocaine problem and start some horrendous twitter flame war with whoever the future version of Kanye is.

Don't try and be clever unless you really are. That's where names like Homer's band 'The B-Sharps' happen, where it's funny at first, sort of clever and then rapidly becomes depressingly simple and cliché.

Also, be careful of terms like 'creative' or 'solutions' as they are massively overused now and have become almost redundant as they are ubiquitous.

March 20, 2016 at 5:25AM, Edited March 20, 5:26AM

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brent c. airey
Graphic, motion and web design
15

Our company name is 'Mysteria Filmworks Ltd. Co. (tm)'.... I wanted something that rang with some newness and creativity, while not being total out there and still explained what we did in the name.

My advice: Name it what you want.

March 21, 2016 at 7:28AM

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