November 19, 2014 at 10:07AM
Where do your leads and jobs come from?
I'm probably not alone here when I say that I am a one-man videographer that makes a living out of doing corporate videowork, like productvideos and eventregistrations etc.
My main source of getting leads and new jobs is my website. I overhauled it three times in two years and am somewhat happy with what I have up now. For SEO reasons I crammed it with a lot of specific pages like a 'video marketing' page, or a seperate 'product video' page, just to try and get the most traffic from those keywords towards my site.
Besides the website I try to keep a simple and modest blog going about the benefits of video, and share that to basically all the major social media platforms in order to get as much exposure as possible.
I joined some local open coffees to get to know other entrepreneurs in the neighbourhood and I have the feeling that will deliver results in the long run.
Other than that...it's mouth to mouth pretty much.
Now the problem is that I just finished a very busy period, which is nice for the income...I can live the coming 6 months or so, but all my assignments are pretty much done or not nearly ready for production yet (clients that need to figure out what exactly they want on their own, not something I can help with at this stage) so that leaves me kinda...bored, I guess.
This would be the perfect time to switch on the marketing machine and pump out the good vibes in order to reel in some new assignments, but other than the things described above, I'm really not sure where to start.
So now the question: What do YOU guys do in order to reel in work?
What are your marketing channels and what appears to you to be the most successful route to go with, marketing-wise?
I'm curious how different the approaches between different videographers are when trying to tackle this 'problem'.