August 29, 2019 at 4:52AM
For many years the style of editing, the voice we chose has been informed by "popular culture" the posh phrase for television and film. Occasionally a Tarrantino disrupts the traditions, breaking the rules we have become accustomed to. But now should we be taking our leave from youtubers? Often all the techniques we have been sniffy about, jump cuts line crossing. Shooting on a wide and using cropping for the shot changes. Even the style of the storytelling, how we get from beginning middle and end. Duration, the traditional 30m, 60m and 90+ of comedy, serial drama and feature are all tested by the short form commissions of today. Our creative industries are going through a period of change and it is very exciting. I think it's interesting that so few video producers are really looking at youtube to inform their creative marketing. I don't think tracking a message text is enough to represent these new creative opportunities.