May 27, 2016 at 2:39PM
How does an ad agency choose a video production company to work with?
More importantly, do ad agencies even work that way? I'm looking to get into shooting national television commercials, and honestly have no clue how ad agencies work. I'm looking to find out if an ad agency hires a production company, or has a cinematographer on retainer, or someone working directly at the ad agency as his only job? Thank you in advance, for any help you can give me!