March 5, 2015 at 11:09PM

4

How is this Effect Achieved?

Hello friends,
I was checking some adverts when I came across an interesting look. Though it is common and we see them frequently, can someone kindly suggest how this is achieved? Ca the same be achieved in post?

Pardon me if I am mistaken......but my knowledge says either of the following points through which this was achieved. Please suggest.

Will be thankful if some examples (or links) are also attached with the answer.
My observations are:
1. Perhaps use of 50mm lens
2. Perhaps lens-whacking
3. Perhaps back-lighting

Regards.
Anirban

Here is the link:
https://www.youtube.com/watch?v=L0H2TFd4VMI&feature=youtu.be

6 Comments

Is there a specific shot you are referring to ?

March 6, 2015 at 5:03AM

0
Reply
Guy McLoughlin
Video Producer
31553

Hi Guy, I am actually referring to the whole video. If you note carefully to the 30-sec clip most of the video has a strange LIGHT (that is my given name) is all over.
It looks some strong light is throughout. Can you please help me?
Regards.

March 7, 2015 at 1:38AM

15
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avatar
Anirban Ray
Film-Maker, Journalist, Photographer
452

Look like a light leak video texture overlaid on top of the footage.

March 7, 2015 at 9:31AM

4
Reply
Reggie Brown
Cinematographer
388

The main thing I take away from this sample video is that all of the "blacks" ( everything from black to dark grey to middle grey colors ) have been "raised" so there is no longer any "true" blacks in the shots. In photographic terms this is "flattening" the contrast range of a shot and it usually done by adjusting the gamma of the image. This can be done directly in your editor using a contrast tool, a gamma tool, or by doing the same thing with grading software. Just make sure that when you do this you do not "raise" the hilights or the "whites" in your shot will lose detail.

Depending on the software you use, you can vary the amount of gamma change throughout your video to give it more of a "film" look, which is normally not dead-on consistent for every shot.

March 7, 2015 at 3:02PM, Edited March 7, 3:02PM

1
Reply
Guy McLoughlin
Video Producer
31553

Thanks Guy for your kind help.

March 8, 2015 at 12:35AM

13
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avatar
Anirban Ray
Film-Maker, Journalist, Photographer
452

Hey guys, if anyone is interested, check out www.Lensbender.net
Its a universal lensmount designed to make freelensing a whole lot easier.

The Lensbender suspends your lens securely in front of the camera body, allowing a range of movement and flexibility and giving you an extra hand for aperture adjustment and focus-pulling.

Happy Shooting xx

July 6, 2015 at 7:09PM

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