August 30, 2016 at 6:52PM

0

LUT's - Are they Applicable in Corporate Video

Hi all,
Greatly would appreciate if you could answer my question with as much detail as possible stating why. Are LUT's more of a thing for short films and movies or are they a crucial part of a corporate video, insight would be great!
Thank you once again,
Lucas

9 Comments

It depends on what the client wants. Do they want non nonsense realism or "If It's Purple, Someone's Gonna Die" looks.

The bigger question is why do you need LUTs?

Obviously LUTs are very useful for transforming log or gamma curves but when it comes to grading you can use the regular tools to make it look the way you want to.

Generally I think LUTs promise way too much for that what they actually deliver and often, in my opinion, they ruin the natural colors of the video.

August 30, 2016 at 7:47PM, Edited August 30, 7:48PM

0
Reply
avatar
Cary Knoop
Member
2009

There is definitely one place where LUTs have a big role to play in corporate video: properly correcting the display of your work for the many different devices that will play your video: desktop and laptop computers, digital signage displays in corporate lobbies, proper REC 709 broadcast environments, etc.

August 31, 2016 at 5:37AM

4
Reply

I adore LUTs for corporate work and any work that involves an aggressive turnover time. It's incredibly resourceful to be able to drop a LUT over some well exposed, properly white balanced footage and have a seamless, professional aesthetic in such a short amount of time. If I'm working on a film, I prefer to fine tune the color, sometimes using no LUTs, sometimes using several.

August 31, 2016 at 2:33PM, Edited August 31, 2:33PM

9
Reply
avatar
Sean Pettis
Director/DP
618

If you shoot with LOG image profiles to get the highest dynamic range from your shots you will need something to de-LOG your footage to give it a normal linear gamma range, and this is where LUTs are indispensable.

So if you shoot with a LOG image profile you are going to want the correct LUT that will de-LOG your footage as part of your production workflow.

August 31, 2016 at 4:54PM

1
Reply
Guy McLoughlin
Video Producer
33000

"So if you shoot with a LOG image profile you are going to want the correct LUT that will de-LOG your footage as part of your production workflow."

My first step in the grading process on most projects is using filmconvert to "de-log" my Red footage (shot in red log film) and A7s footage shot in Slog2. I then grade from there. I'm in love with that plugin, though it probably doesn't suit projects going for a slick modern flatter look.

It could certainly do 'the hipster look' if you want to lift your shadows into grey like a d%$#head.

Dean Butler

September 5, 2016 at 2:01AM

LUT goes on everything! dont find something too themed though or palette specific. Natural colors win with corporate stuff.

September 2, 2016 at 11:21AM

1
Reply
avatar
Wentworth Kelly
DP/Colorist/Drone Op
2527

Yes. agreed

Dean Butler

September 5, 2016 at 1:58AM

The question starts rather like an application form...!

In my experience, smaller scale corporate video companies turn things around quickly, don't want to spend time grading and already shoot in a video colour space. Higher end stuff might follow a more cinema-like workflow.

LUTs aren't a 'stamp' to make all footage look a certain way. As Guy points out, they're tools for translating.

September 3, 2016 at 4:57PM, Edited September 3, 5:01PM

0
Reply

As applicable as any video for any client when you're shooting LOG. Quite necessary on set, since your average corporate client will have a coronary if they saw a flat image, hehe. In corporate, extreme grades probably won't be needed, nor asked for. The average corporate client will probably think it looks "wrong" if you go too far. Subtlety is more the theme;)

September 4, 2016 at 5:10PM

3
Reply
avatar
Josh.R
Motion Designer/Predator
1247

Your Comment