December 26, 2016 at 7:40PM

You voted '+1'.

Personal question (Advertising & clients)

Hello there, I've got a quick question that i've been trying to figure out for a while, even though it's pretty subjective, and you can all have different approaches on it, 'd love to hear your opinions and how you work on this.

When you finish a video for a client (commercial, wedding, whatever), do you send them a link with the video, so they have some time to analyze it, re watch it, and then hit you back with comments/thoughts?Or, you rather bring your computer, show the client the video, watch their reaction, and talk about the video in the moment.

I know this might sound like an absurd question, but it's a stage we all go through with working with clients and I'd like to hear how you do it, and WHY?

Thanks in advanced.


*If you have any tips, or just advice you want to share, im all ears!

December 26, 2016 at 7:41PM

Tommy Plesky
Director / D.P / Editor

I'd say it depends, not all clients are equal and some will want to discuss with you and some other will watch it and analyze the cut on their own. Lately I've been working more in the send a link line 'cause people tend to have less "free time". I only do this for corporative and commercial clients and offer only two revisions with our fees, any further revision and modification will cost and things that never been in the original project will have additional charges. With wedding clients I don't offer any kind of revision stage, and I've never been asked to edit/re-cut further than that.

December 27, 2016 at 6:49AM

Ulises Bravo
Filmmaker, DP

Depends on the project and the budget.
Sending a link can be pretty efficient. But sometimes some personal introduction and presentation can be very helpfull.
In some cases I send the link first and then schedule a meeting to go through it.

December 27, 2016 at 4:57PM

Director, DOP, Writer, Editor, Producer

The challenge can be to judge what works best with a certain client. I had clients who just couldn't 'handle' watching a first cut online, because they don't understand what work in progress means. So they start asking /commenting on things I already wrote down. (A kind of panic mode.)
I once even send a cut of interviews without B-roll and told them to listen to it with their eyes closed. First reply from the CEO: "Can you add different shots to it? It looks a bit boring now." while I wanted the 'voice story' checked to speed up the editing. LOL


December 28, 2016 at 4:50AM

It depends on the client. In the end its whatever they want. Sometimes they prefer a sit down session and other times online review is fine.

December 28, 2016 at 3:20PM

Alex Gans

As everyone else says, it will depend on the client -- just ask what works best for them!

December 29, 2016 at 3:55PM

Alex Crowson
Student / Video Padawan

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