February 10, 2015 at 8:26AM


Your advice on producing a small business commercial?

With your experiences,

What is the standard workflow in shooting a business commercial?

1. Do you rent equipment?
2. How do you obtain music licenses?
3. How do you price?
4. How do you distribute and on which format?


1.- If you have budget, yes
2.- Audiojungle (there are others, sure)
3.- Not less 10 dollars hour more kilometres, more equipment, etc
4.- Some times they want dvd but is cheap a pen drive with a picture or logo of the client.

February 11, 2015 at 1:17AM

Rag├╝el Cremades
Film producer and director

>>>1. Do you rent equipment?

Only when I have to. This might be an expensive microphone like the Sanken CS-3e, or an expensive Nikon lens like a 300mm f/2.8 lens, or something else that's expensive that I don't want to own. In most cases you should be able to cover the cost of this rental in your production fees.

>>>2. How do you obtain music licenses?

Lots of royalty free music on the web, you just have to buy a license that matches your client's needs. This can be as cheap as $40.

>>>3. How do you price?

You have to know what your competition charges, and what companies expect to pay for the type of video work that you can produce. Some shooters charge a very high price, but their work is first-class all the way. Nobody starts out at the top, so set your price at something that you and your client will be happy with. ( Only do bargains for friends and family. Everyone else should pay a normal rate. )

>>>4. How do you distribute and on which format?

It depends on what your client needs. If it's only for the web, then high bitrate 1080p MPEG-4 is a good delivery format. Otherwise, you might deliver finished work on DVD or Blu-ray discs, on USB keys, or even on portable hard-drives if you need a lot of space for the finished work. Your client should be able to tell you what they need.

February 11, 2015 at 3:32PM

Guy McLoughlin
Video Producer

Thank you all for the comments so far, I am looking forward to hearing some more feedback!

February 11, 2015 at 4:20PM

Vy Nguyen
Creative Director

1. If you don't have your own equipment, it figures you have to rent.

2. There are a bunch of sites, some mentioned above (also themusicbed.com) but the licence you buy can cost very differently. I suggest making a little research before hand to know what this might land on. Usually it is more expensive the larger the company is, the platform if will be shown on, and so on...

3. Price somewhere inbetween what you NEED to get paid, what you WANT to get paid and what you think tha CAN pay.

4. The distribution is usually online but this is all up to the company you are filming for. Ask them.

February 12, 2015 at 8:05AM

Viktor Ragnemar

Your Comment