This isn't much of an announcement, it's already been in place for a while. I was reading the details about it on videoblocks over a month ago. Doesn't change that it's a great service though and clever way to entice new members. Two sales and your membership is paid for.
I just used a Sam. Blade on my C100 for the first time. Really loved the screen but completely agree, even at its light weight and smaller size...it was pretty big. Full day shoots so dual batteries on the back plus SDI-HDMI converter..it was just a beast. Not to mention the SSD drive.
Load up the Video Assist with tiny LP-E6 batts and a 128GB SD card? Yes, Blackmagic. Yes I will.
Way too expensive :( It's crushingly high for the little guys. Like you said, competition is setting the bar and Canon is refusing to bow to it. I hope it hurts them and their pride finally gives in to realism. At $12,000 this would be an amazing camera...sigh.
Probably not perfect, thus why focus pullers don't have to worry about their jobs quite yet.
Agreed, the Video Assist just destroyed all the competition as far as I'm concerned. $500 for a 5" 1080p monitor/recorder..unreal. Even Atomos pales in comparison to that. Waveform etc. would be nice but most cameras have built in features you could use in tandem and I'd rather save a few hundred dollars for slightly lesser features than pay a premium for them.
Seems like a pretty decent option for a low budget 4K capable camera. Lots of lens options without many limitations with a user cropable sensor, that's a pretty cool feature. People balking at the Rec709 should keep in mind that makes the cameras image basically broadcast ready, and Rec709 should still be highly gradable. For new filmmakers, news shooters, corporate video makers etc. who don't need or want to be grading log footage, that's a perfect format. Need to know the DR though. The biggest disappointment here to me is that it can't do 10 bit output.