I've been working in corporate identity and branding for a long long long time and for my 2 cents I'd say do what the hell you want to. You can position the business through the use of a byline (such as classic creative genius: 'A Film Company') and through simple context, ie: how people pass your name, how you sell your business will always be in the industry publications, communities, discussion boards and on/offline publications. I always feel the context issue is often overlooked.
In my experience you'll always get very literal advice from literal-minded people, who genuinely feel a business should always have the trade in the name, but these people would have called 'Google' something along the lines of 'A Search Engine'. They are voices to add to the noise of advice but put them way in the back.
You need something you feel genuinely portrays the business you plan to create, not necessarily you, a you may sell it or be exited by the board when you get a cocaine problem and start some horrendous twitter flame war with whoever the future version of Kanye is.
Don't try and be clever unless you really are. That's where names like Homer's band 'The B-Sharps' happen, where it's funny at first, sort of clever and then rapidly becomes depressingly simple and cliché.
Also, be careful of terms like 'creative' or 'solutions' as they are massively overused now and have become almost redundant as they are ubiquitous.