What I don't really understand is how one can say outright that full frame really does matter for video "(note: it does matter)" as a counter to Fuji's viewpoint that it probably doesn't and then still have this tacked onto the same sentence "a powerful and competitive offering to compete with the likes of Panasonic’s GH5". If full frame is really is important, then that surely rules out all of the MFT offerings, including the GH5 since they are even smaller than Fuji's APS-C. If it's not that important, then Fuji is vindicated in their argument that full frame is probably not critical, especially for video and especially when you have Metabones Speedbooster adaptors available for both APS-C and MFT.
I like the idea of shooting 4k and having the option to use the footage on an HD timeline with loads of space for cropping and other options. It's not that the project is delivered in 4k, it's that size of the 4k file gives us more options in post - especially for interviews. Just for that, I don't think we would look at a camera that does not at least offer 4k as an option.
We were a PC house for years before making a move to Apple. We are essentially an all digital agency with strong web, photo and a growing video component to our business. I've lost count of the number of times I've had to rebuild PC machines over the past 15 years in business. Blown power supplies, motherboards and hard drives. To say nothing of the number of times I've had to reformat and install Windows XP then Windows 2000 then Windows 7. Every six months a reformat to keep the stupid things running optimally. 12 months max. Hours and hours of maintenance to keep the things running. Then, about those browser hijackers! Sure, it's possible for Apple or Linux to get browser hijacked . . . but how come it happened so often with PC. Every bloody month I'd have to spend more hours searching online to find some or other removal tool for the latest stubborn crap software. Oh, and how did they get there? From legitimate downloads of "free" software like Filezilla! From one of those sites that say the download is clean and that there is an option to ignore additional installations of bloatware. Ja, right. And who can tell from a list of PC specs whether the dumb thing will actually do what you want to do with video? In the end I came to the conclusion that an "old" but still available out the box as new 2012 13inch MacBook Pro with Final Cut X would actually do what I wanted it to do. So I did just that. A year later and not a single glitch. No computer rebuilds. As I write this I have two major tasks running in Lightroom that would have ground my PCs to a halt. No browsers hijacked. No wasted time. It's just doing it's job. That allows me to do my job too - not become the company systems admin / IT tech / security specialist. I was so impressed that we replaced our two other staff with little Mac Minis. And guess what . . . same story there. They just do their jobs. Any task you throw at them and they get it done. And the whole process cost less by buying second hand off eBay than it would us buying PC components and building alternative machines ourselves! In other words, we have gone fully Apple for less than what it would cost to replace our office with PCs that could acceptably produce the same work. I have no experience with major horsepower PCs and those cylindrical Macs on the high end to which the article was evidently pitched. But what I have found out over all the years of pain and suffering with PCs that the spec sheet means nothing at all. It's the complete package that matters. And I see PCs now like hotrods. They are big and ugly and make a lot of noise. They boast huge horsepower and spew out heat and flames and go bloody fast in a straight line. But they can't go around corners. When you want to go on an road trip and get from one place to another you can ride a hot rod. But it's going to bumpy as hell and the stupid thing will likely break down on the way. A Mac on the other hand will just drive you there nice and safely and when you are done with the trip you would be happy to turn around and drive back the same way you came. Unless something drastic happens, I'll never look at another PC again. I wouldn't put one in my office if it was given to me.