Seems like Pixar (and Apple to an extent) are the only companies who managed to reach this balance between money and inspiration.
so glad to see I was not the only one confused around here! same questions.
hmm I've read the whole thing plus their website but I'm still not sure how and if I can apply this technique on my own equipment?
Impressive! I think it is a two-way road for us professionals. While it might turn handy to have the possibility of shooting quality images right in your pocket, customers will think twice before purchasing services from the audiovisual industry, since now more than ever they can do it themselves.
why is that?