I really love Panasonic with my GH4... and I'm looking to upgrade to something kinda serious, and this is on my radar, but the Red Raven and at this price point even the Scarlet-W are there and shooting 140-150 FPS in 4k, 4.5k and 60p in 5k for the Scarlet-W. The workflow I've heard with the Reds is just great too, so I dunno... tough decisions all!
I'd like to see what the real pricing is on this gratical thing, I mean it's an OLED display at just barely HD visibility, with a little computer chip inside, and they charge $3100, (and $1600 for this new sans software option). The highest end smartphone in the world right now, the Samsung Galaxy S6, has a Super AMOLED screen at 2560X1440 resolution, can record 4k with it's internal cameras (front and back) has a much more powerful processor and software, and it costs off contract about $800, and they're still making record profits. (The Playstation Vita had an OLED screen 3 years ago and charged $250 at launch... I understand this is a boutique product... but it's ridiculous how they overcharge for this stuff at least in my opinion. With that extra 3100 I could buy the new A7RII, or like... two gh4s... a great new editing rig, lots of stuff. No wonder why the need to drop the price... it's a ridiculous expense.
When you shoot the footage in camera you shoot it either in a Raw format or a logarithmic picture mode and it looks flat, but that's just to protect your image from being baked in like the gentleman says in the video. The colour information is all there, but then you need to bring it out in post. Having a good Art Director/Production designer to get the colours you want on the set is a godsend though, because you don't want to be going in and manipulating every stitch of clothing on every person in post, making those colour decisions in the real world can really speak to a style too. Filmmaker IQ has a good video about choosing colour, you should check it out.