Maybe this project enables him to do other work he's more passionate about. The world is a vast and complicated place, and the more successful you become the more difficult decisions you have to make. Going into this project I can guarantee he considered that a lot of his audience will feel the way you feel, but he probably decided it was best for his overall mission to do the project. Or he just liked the idea and wanted to do it.
Are creative docs allowed?
Number 7, using sets, techniques, and subject matter that is almost identical to other artists:
Oh, I really enjoyed that! Beautiful work, I love all the blues and how they compliment her skin. Also very well paced.
I was shooting on an OM-D E-M10 (mk I now I suppose) with my father's old Pentax screw mounts via speed booster, and I was really loving the results despite the camera not really being built for video.