I'm the owner of a video production agency in Minneapolis called You Betcha.
Our specialty is scripted content for brands.
Also, don't let gear be a barrier to entry. Find a local camera rental shop or use a national service if you can't afford your own equipment at first. Just be sure you know how to use the stuff you rent!
For me, it felt impossible to set aside enough money for a "starter" gear package, so I just rented instead! Eventually I could afford all of my own stuff.