I still can't get my head around the people who automatically diss FCPX based on blog posts they read 5 years ago. FCPX is just a tool. A damn good one! I use all the main NLE's (Premiere, Avid and FCPX) and they all have their strengths and weaknesses but, overall, FCPX is the one I use the most, especially when I have a tight deadline. Right now I'm on holidays, editing 4k anamorphic prores4444XQ footage on my 2013 MacBook Pro, from a portable hard drive. No render times. Full quality, zero waiting time for anything. No proxies. Show me someone doing that on Premiere...
I don't want to play the journalism teacher role but you've failed the journalism 101 test. the correct answers would be:
who: p+s technik
what: anamorphic zoom lenses
when: april 14 2015
why: the current anamorphic lenses cover a 4:3 sensor
how: they engineered it to a squeeze factor of 1,45 and made it specifically to cover 16:9 sensors with an anamorphic front element to keep the "anamorphic" flare look
and the award for worst cinematography on a camera/lens commercial goes to...
the inserts and cutaways distract you from the mechanics of the machine and sort of makes you feel that they faked some of the transitions (even if they didn't!).
also I don't get the car being smashed in the end...
to all those who think one doesn't need a light meter when shooting digital... i rest my case.