I think they got a good idea, but the execution was quite poor, especially the script.
The examples with the guy going to harass a girl and the boy running from others sounded like a five-minute-meeting idea, we have a TON of toxic things that man are taught to do during theirs lives, and we need to talk about it, but this Ad make the same mistake of others: it envolves a lot of "what men do", instead of "why men do".
It doesn't focus on how our boys are raised or what expectations we put on them, we always lose focus when it comes to talk about being a boy and become a man, and how it can hurt generations.
I think there's a thin line on this kind of Ad, some brands made great campaigns this way, but when it doesn't work (the way it didn't work on this piece), you just make your consumers feel bad about themselves, even if they were never assholes in their lives.
The video didn't make me think about how boys are raised, it sounded more like a complaint than a insightful campaign that would made me think about it (mainly because of the script). It's just a brief analysis on the technicalities of the commercial, maybe some people were touched by it, but I'm not so sure about it.
Thanks sir, you made me laugh! Hahahaha