This project seems like a step forward towards a new direction in filmmaking, and it is very loable the carefully and ardous production process involved in shooting a feature in Snapchat. However, I would only watch something like this in its native format and medium, as a serialized story that unfolds in real time. Releasing it as a normal movie just makes it an average respawn of "Blair Witch Project" with a cool gimmick in order to sell it. However... I guess the kids will love it.