While one can appreciate the innovative use of a social media platform for storytelling, there should be some innovative storytelling to go along with it. Sadly, the trailer is something I've seen before…this is simply "Blair Witch" for a new generation.
I doesn't require crunching numbers and analyzing Big Data to successfully navigate the Oscar winners. The last 15 years have consistently shown (except for a handful of "surprises") that the most popular and those with the strongest press campaigns walk away with the statue…Academy members being who they are. On the other hand, Vegas and some bookies can certainly appreciate the extra edge this technology can offer.
Being in a unique position to answer this ongoing question (having attended film school and started one), the answer remains the same since the first film school opened its doors. Yes and No. Is school still relevant at a time when every nuance of filmmaking can be gleaned from the internet or from a healthy collection of special edition blu-rays? Yes and No. Yes, if you need the structure of a curriculum focused on theory or production or both. No, if you have the dedication and discipline to undertake a self-taught experience. However, the crux of the discussion begins even before this assessment. It starts with your expectations and what you hope to achieve by either attending school or not. First, you must understand that no school, no matter how prestigious and celebrated its instructors, can guarantee success in the industry, much less a career. That outcome will always be dependent on your abilities. Whether its technical, managerial, political or all three; what you bring to the table is the only indicator of future success and longevity in a business that becomes more competitive every day. Secondly, you must understand your expectations of the school you attend. Every school has its pros and cons. You have to balance out what your needs are versus what the school provides. Are you looking for a school that can provide a technical education to balance out your networking abilities, or is it the other way around? Maybe you need both, in which case there are schools that also provide that. Research needs to be completed before you take that leap, not just for the $50K/year schools but just as important for those that only charge $50/unit. Equally, you need to conduct a solid review of the instructors. There are those that are amazing professionals, but significantly lack teaching capabilities and defeat the purpose of education. The opposite is true of those who can instruct but have never stepped onto a soundstage or gone on location. You need to find that magical combination of both to truly benefit from any structured educational experience. And finally, understand your end game. Are you attending school to get an education and production experience, build a reel, produce a thesis film that gets noticed? Are you choosing a school to network and make significant connections? Or is it something else all together that helps you decide not to attend school…could be a possibility as well.
It's rather sad that an important article written about a deal that extends film's relevance doesn't detail, describe, or clarify what the arrangement actually is. What's even more dispiriting is that the embedded link barely provides any more information than this article. One has to look up other sources like Variety, The Hollywood Reporter and Kodak's own press releases before a complete picture emerges. I am wrong to expect the canons of journalism be represented in all venues of information?