Aputure is CRUSHING it again and again. I can't believe how small of a light this is to give you that pre-programmed fake tv lighting - or the fact that it's brighter than the MX?

Since the MX had that boost setting - I'm curious if this does as well?

Sad day :(

The EOS R would be a phenomenal camera if they didn't cripple it via software.

Wonder how long it will take until Magic Lantern unlocks it's full potential without 4k crop.

An anonymous source of mine said it is on the roadmap as well - but it won't roll out for another 12 years.

Awesome to see Canon isn't giving up completely. Even if they're at the back of the pack with the whole 4k race...

Props to Canon for jumping on the hype-train though! For the millions of dollars they spend on promotion, simply saying it's "on the roadmap" they can bring attention back to Canon which more than makes up the salary of whatever employee came up with this press release idea.

When Canon can't even do full-frame 4k because of processing power or overheating (or protecting their higher end product line?). When they can't even autofocus with slow motion... Why would someone take this seriously?

PS. I love canon colors and own multiple canon cameras along with Black Magic, Panasonic, and Sony. They are all great tools - but this "hype" is hilarious to get a similar shout out to Sharp.

The 360 is a big issue if you're using a follow focus system.

Interesting to see cards like SanDisk Ultra 80MB/s in real life hit 15.0 MB/s.
Definitely wouldn't hold up in higher bitrate video cameras like the GH5 or bmpcc4k