I'm a DP and Producer in Minneapolis Minnesota.
May I ask how you go about script writing? The BMW spot had such a powerful storyline along with the refugee spot, how do you come up with that script?
Did you write it or work with a writer?
Are they also doing this as spec work?
On future projects now that you're hired by companies since you're now "part of the family" - do you also write their work or bring your writer with you?
It's sad to see a company fold - particularly as consumers (professional and personal). I played with their early cameras at a convention and was stoked about them until I realized the image resolution wouldn't even produce a large screen crisp image.
Most creatives don't need the new 40 megapixels, but when your cell phone is in the 12+MP range it's hard to bring a dedicated device with a fraction of the resolution with added cost and another device to carry, charge, and get photos off of and on to the places people can see the images.
If they had a super simple pairing mode to control everything from your cell phone - then perhaps it'd be a different story but it was always clunky (at least early on).
It's interesting seeing the progress in even cell phones with dual lenses as they try to make "portrait mode" that blurs the background.
Arguably the Panasonic GH5 has been shooting 6k anamorphic for just $2k but only sorta. More like 5k with 6k headroom - or if you have to produce social media videos in anything like vertical videos or square cropping - then you could say it's equivalent to 6k since it has the vertical resolution of 6k (in a $2k camera)
One thing the Canon C100 showed us was that not all 1080p video was the same thing. Was it overpriced compared to DSLR's back when it came out? Depends how you looked at it.
The GH5 was that same innovation for us with 4k. Coming from Sony mirrorless cameras to the gh5 for mirrorless our jaws dropped. Now with 400mbps codec in 4k and their "open gate 6k" (more like 5k with headroom). They're really punching above their weight class.
So the ultimate question - will this look like soft DSLR's did with 1080p (I remember asking if my 5d2 was in focus when reviewing footage compared to the C100 - using the same lens!) or will it be thin (like Sony 100mbps 4k files that can fall apart in post) or will it be the GH5 example where they over deliver on codecs and sharpness.
What will it be?