Yes, as Indie Guy mentioned you'll want to control the set design, wardrobe etc to match the colors you're going for. Also once you get into your grading suite (Davinci Resolve) you are right, it's going to be an overall desaturation and I'd most likely use (the hue vs. saturation curve to selectively take your reds down further. I'm guessing the skin tones would still have too much red in them, so I'd take them down a bit and push blue into your shadows to get the desired look. Of course lots of other factors would come into play regarding how you shot it, on what camera, whether you nailed white balance etc etc. But essentially it's a desaturated image with the art direction setup for the look and blue added into the shadows. Also the blacks and whites seem fairly clean (not tinted) so I would use the luminance vs. saturation curve to dip your blacks back to black and dip your extreme whites back to pure white (even though the whites before pure white appear to be slightly beige/yellow I believe that pure white is still pure white here.

I've been waiting to get my hands on this camera for quite a while. I finally did. So I put together a quick cinematic concept to shoot. I loved working with this camera and I was very pleased with how the footage both captured and how it handled in post. Here's a link to the film in case anyone is interested... https://youtu.be/ckcaYi7lusM

This was my quick test color grading and working with the footage. I explain what I did in the video description. Thanks so much for sharing the footage. :)

https://youtu.be/f5AK2SSZq4I

Awesome. Thanks.

I downloaded the footage and took it for a spin. I was wondering if it would be okay to post my results on YouTube? I mean, since it's not my footage, I don't want to step on any toes. However I thought it might be interesting to share.

I had the BMPCC, it's an awesome camera. I upgraded to the BMCC (for the 2.5k) and I also recently bought the Panasonic G7. I shoot EPK for features and tv series as my day job but also use these cameras for short films, music videos etc. I can say I regret selling my BMPCC, it's a great camera that doesn't have to be difficult in post if you just shoot ProRes rather than raw with it, but it's also nice to have raw if you're good at color grading and/or want to spend more time because the image is pretty incredible. Size is great, but you will definitely want an external monitor. The monitor on it is really bad. Can't view it at all in the sun. The Pansonic G7 however has a pretty good little monitor on it, easy to see. Yes it's small but it is very clear and it articulates, which is nice for low shots etc. The image is 4:2:0 color space rather than the 4:2:2 or Raw on the BMPCC and that does make a difference. But you get 4k. I only shoot in 4k on the G7 because the HD on it isn't very good at all. Both cameras are capable of good footage though. I have a couple examples if you like. Short Film (all shot on G7): https://youtu.be/wVIPozjmOxU. And a music video where I shot with the G7 for night shots, except the truck scene, and then all day shots were done with the BMCC: https://youtu.be/_myYAWm_QEU I hope this helps.