Writer-Director-Producer, sometimes DP. Often editor. Knows a lot about post and VFX. But above all? Lover of stories.
Wel, Timur, you've convinced me to do the Dragon upgrade. Thanks! Great article, very useful! And to those second-guessing the "looks" the colorist gave the spots: in my world, the CLIENTS demand not reality, but a special take on reality. Sure the bedroom may be more 'realistic' darker, or tell a story differently, but I guarantee there was a client all the way through telling everyone to make sure we see the lingerie. Remember, commercials are commerce, man. Our job is to tell the stories creatively, keeping the client's needs (not always their wants) foremost in our minds.
True, but it is very nice having 4K+ in post, for lots of reasons. My clients only want 1080p masters, even for TV. I'm bummed the 4K is only ultra wide angle, too. Damn!
Right, Steven. I see this as a helluva pre-viz tool for us (most of my director's treatments for spots include at least rough animations these days), and then you bring in the big guns to make it happen. My only beef with the new iPhones- apparently the only one that offers OIS is the "too big to fit in my skinny jeans' pockets" version. Sigh. It's going in my messenger bag, tho!