Cameras and screen-centric device manufacturers will continue pushing the march toward infinite resolution because their business models require planned obsolescence, if technology doesn't change, we stop buying hardware. Studios are focused on "bigger" and "better" because they think that will sell more tickets and popcorn, despite the fact that 2K is the cinema standard. Technology has become more of a selling point for video production service providers. But I believe creative filmmaker's time and resources are better spent on understanding immersive and interactive storytelling. The worldwide film and TV industries are still very much HD and only at the beginning stages of adopting UHD. The future is not necessarily more pixels but how you use those pixels, AR/VR/AI and even good ol' traditional cinema. Creativity can not be replaced by technology.