I resist subscription software, and will not buy this either. I am a sporadic user and don't see a business case to pay every month for something I might not use for months at a time. I am happy to use FilmicPRO and even pay for an upgrade, and edit with iMovie.

Thanks for the write up, but no thanks for the App.

Isn't it amazing that the media can just gloss over a MAJOR step backwards, as though it was totally insignificant? I am, of course, talking about the lack of IBIS in the GH5s. Not that long ago, when the GH5 was introduced most people were gushing about the inclusion of IBIS and how brilliant it was, and now we have the "Nah, who needs it anyway" comments. I just don't get it!

I think it is a major backward step, and it absolutely begs the question of the GH5s Mkii WITH - you guessed it - IBIS! So now all your GH5s bodies are worth Jack Shxt as everyone is queuing up for the Mkii version.

I can't help feeling that the Panasonic is playing with us. But that's just my opinion, and what do I know? (not much!)

Interesting product announcement, but disappointing article. The writer clearly has no appreciation of FCPX, which has over 2 million licenses sold and has been used successfully in Hollywood. Apple is not suddenly planning on becoming a 2nd B&H Photo, so of course it isn't planning on stocking tripods, video lights, or any other pro video hardware, so it is an ignorant statement to criticise Apple "accessories".

What Apple is saying is that "Hey, here is a high end camera bundled with a very capable video NLE. Go start shooting". Apple also is unique (outside the US) in providing a 14 day return service, so now I could order a RED and see if I like it, without having to commit.

The Sigma ART Lens is an excellent starting point and one that will allow the purchaser to start using this camera straight away. Perhaps as an extra B-Camera, or just to start building a new system.

Yes, this is an interesting marketing move, both for RED and Apple, but the article's commentary, is frankly very ignorant, IMHO.