I handle video for The Arbinger Institute. Which is my dream job. I produce short documentaries but would love to work on a short film. Light amazes me.
Even with the firmware upgrade you will still need an external recorder to get the RAW signal. The firmware does not allow internal RAW recording.
Its worth noting that a few new films have been shot in the 65mm format. We all know that the talent behind the camera matters a 1000x more then the camera itself. But I can't help getting excited for a film that is shot on 65mm. Even more exciting is the fact that camera technology is growing so fast and the prospect that what happens at the top eventually works its way down to be more affordable.
I really value this information. Its seems so simple but its another tool to add to the bad. Keep them coming NFS!
I feel that is campaign works at giving us a red herring. While it is true that story is what matters and equipment just aids in that story. It is sad in my opinion to see them spending money on brand awareness when their brand is already one of the best recognized. It would be nice to see them adding simple features like focus peaking to their cameras. But I guess it is working we are all talking about it.
The 5DIII only outputs 1080p 8bit video. So the Shogun would be overkill again. I would just leave Canon all together and get a GH4 or Sony a7s. Canon is headed in the wrong direction for video professionals. I have the GH4 and cant wait to get the Shogun.
But at least there is an internal battery. Many other camera's don't. Such as RED, Sony and Alexa. At least once you unplug the external battery the whole thing doesn't switch off.