720p is HD
Sigma told me about 8 months ago that they have no plans to make cine lenses! I asked because I was deciding whether or not to buy the Art series or hold out. 5 art lenses later and now this announcement. I hate it, but love it at the same time.
Smartsound has been doing this with SonicFire for years.
I hope they do the same for LANC. I would love this for my Blackmagic cameras,
Yes. Avid users have been using it since 2008 as Fluid Morph.