Toronto based film newbie with some basic tech experience from college
//Day job in advertising
//Working on a couple of stories and shorts
//Happy to lend a hand on local projects
The two most memorable trailers (and therefore, the best to my mind) are the following:
The Watchmen: https://www.youtube.com/watch?v=ONQ3Zgy195Y
Gears of War 2: https://www.youtube.com/watch?v=FL_ZjJgbDmc
While my choices may seem a tad geeky (one isn't even a movie!), I think both of these are exceptional. They both use music to a great advantage, matching the tone of imagery perfectly to solidly establish a depth of emotion. The Watchmen trailer works by immersing you in the world and characters. And the Gears trailer was the first example I can remember of adding a whole new layer to the product advertised. It ignores the violence we would expect entirely and instead hooks the viewer with a quiet, solemn inevitability.
For all the action, dialogue and storylines in trailers, I'm 100x more likely to watch a film that suprised me with the trailer, and that I am emotionally invested in.
Hi Logan - Thanks for the article. I'm just starting out in filmmaking and already find myself commiting the worst of crimes; looking at gear, trawling through NFS and watching YouTube instructionals rather than getting out there and making more things - something I plan on rectifying immediately. It's really good to see some solid advice for newbies, and for a few pointers at opportunities to cut your teeth on. Much appreciated.