Storymaker. Author of CROWDFUNDING FOR FILMMAKERS (book) and SIREN'S CALLING (comic). Head Film & Creative Campaign Strategist at Indiegogo. Spoke at TEDx. Raised right on coffee, comics, and red wine.
Yep! "Show, don't tell" is still the name of the game.
Glad you enjoyed the tips, Abraham! As for other incentives, those ones are the standards these days. Depending on the premise and themes of the film itself, you want to try and get creative with it. I have lots of examples in my book (http://goo.gl/xZmls4) and in the "Incentives" section of my popular Medium piece (http://goo.gl/z2Qs4W), but some of these incentives include poems (I wrote acrostic poems for everyone who contributed $10 or more for my campaign for CERISE, a short film about words and a former spelling bee champ haunted by the one that took him down); Alejandro Jodorowsky offered "poetic money" during his campaign for ENDLESS POETRY; KALEIDOSCOPE MAN director Simon Cox offered numerous "3-D!" perks during his many Indiegogo campaigns, including various ways to get your face in the film itself. These are the kinds of perks that require a bit of thought. The "Hi-Def" experiences are things like set visits, roles as an extra or even a speaking role, and Google Hangouts with the cast and crew. The most important thing, though, is to price these things appropriately so that they move; no sense in having awesome overpriced rewards on the shelves; better to price 'em lower and have the money to make your film. Hope that helps!
There's no wondering for me, Walter –– had they followed your advice and put in the work, they would've been rewarded nicely! Thanks for sharing that story!
Thanks for the thoughts, Michael! I will say you've a good opinion about the whole "lofty goal being exciting" aspect, but only when the filmmaker is en route to reaching that lofty goal. 20% of $200,000 isn't exciting anyone, I'm afraid. And Indiegogo –– which is far from a "lukewarm site" –– has has a fixed funding ("All or Nothing") option for that added psychology factor, should filmmakers need it. The way around that is by running a creatively strategized campaign.