I'll try to be more in depth if I can. I choose to shoot "First Girl I Loved" on the Alexa for several reasons. First and foremost I choose Alexa because of the pixel's size and how that translates to texture/noise. We wanted the film to have energy, lots of seemingly nervous energy to reflect what its like to be young and in love. Pushing those slightly larger pixel's on the Alexa lends a very nice texture to the image (for my taste anyway). Secondly, skin tone was important for me. We deal with varying skin tones in the film and shoot quite a bit of close ups. Granted in color correction some of that could be accomplished on any camera system, but the Alexa really does resolve faces well and in my opinion is more gentile compared with other cameras with higher resolution. Finally, we went with the Alexa for the ergonomics of shooting handheld. While, the movie is split relatively evenly between sticks and my shoulder I just personally prefer the balance of the camera and the "weight" I feel it adds to handheld photography. Not sure I said anything revelatory here, but as you know, the camera is only a small part of what we as storytellers do.