First of all: I love em both, the original clip and the parody.

The efti commercial, really inspires me every time I watch it. I don't get the comments I've read so far. I don't see no pretentiousness. But what I do see is passion and love for cinematography.

I am no big shot in the industry and I did my share of ENG. I did my share of crappy business interviews and TV magazines. Before that even countless hours as a set electrician and boom operator.
Also I failed a couple of times with my photography for short films and I'm embarrassed to look at my early work in narrative storytelling. But also I see my work as art and myself as an artist, and I do spend weeks in the library studying the photographic masters. I do try to see the pictures between the letters of a script and work very closely with my directors. I love being a cinematographer and directing the photography is all about responsibility. That is exactly what I think the efti commercial is trying to remind us of. A mentor of mine said "The greatest power in the world may be money - but the second greatest is Film" I truly believe this. Without Eisenstein there would not have been a Soviet Union and without Iblackers film no hospice movement.
Talking the art of cinematography down is pure anxiety neglecting the artistic values and running away from responsibility.

Please reconsider after watching again. Not hiring someone because of his beard or tattoos is superficial and shallow. What it really means to be a cinematographer is very hard work and passion combined with knowledge far beyond technology. If you don't believe this, please make your money with something else.

Still one thing to mention: Don't be too sneaky. I don't hire a ninja. If the set grows you have to have a certain kind of authority on set. I was never a very quiet Assistant my first DP told me that sometimes I have to yell so that he does not need to. Kind of like the 1AC has to be.