Actually, no. I'm not at all excited about this. And I say this as a serious Tolkien geek - a fan of the movies (the first three, anyway) and someone who has read many volumes of the History of Middle Earth (in my book, you don't count as a Tolkien geek until you've read the Silmarillion at least twice: the first time is just for show, but the second shows your dedication).
But this seems like a total cash grab. And it's not as if the stories of the Second Age that they're basing this on are all that great. Tolkien loses a lot when there's no hobbits around, and there were no hobbits in the Second Age.
And if the Hobbit movies proved anything, it's that it's quite possible to make dreck out of Tolkien.
"A Trip to the Moon" was Georges Méliès, not the Lumieres.
These points don't only apply to action heroes: they apply to all heroes. (Though in some cases, we're not necessarily talking physical messiness or suffering.)
A lot of my favorites of the year did not do well. "Steve Jobs," "Suffragette." Pretty shocked that "Hateful Eight" was largely shut out, though it was not one of my favorites.