Jesus Hellfire. El beardo tattooman is talent he's in every shot, he's not the cinematographer he's a model, unless his beard gives him forcelike powers to run a camera and light remotely. This is an ad selling a lifestyle to wannabe hipsters, and kids that didn't have the grades to get into a real college. The cinematographer is the guy who actually shot the piece and did a nice job, for the record he's not attractive or cool at all.