Just out of curiosity, will the 1.6x crop in 4K be the same as I get on my current 60D APS-C cropped sensor? If so, then this will be a major upgrade for me :)

Learned about Master scene technique and the triple take technique by Mascelli back in the day in film school. Then I went into 3D Animation and by the grace of storyboards and Animatics never had to think about it anymore. It can save you on set but it can just as easily become a paint by numbers system.

Looks great! Does it use its own algorithm to determine white/black point references or does it 'compare' footage. Which means as he said in the video 'that you can not make iPhone footage become Alexa footage' the danger is now that the software may decide to make Alexa footage look like iPhone footage. Although it would be silly to intercut Alexa with iPhone unless for effect imo. If you can tell it to match all other sources to the best high-end footage that would be great.

Can't see the products on B&H. Are they released already?

This exactly what my research is all about. My research focuses on acting styles and how it affects the various players (One virtual actor and one real human). You are welcome to participate in my research. Basically you just need to choose to look at one of 5 short films (3 minutes) and then tick on a questionnaire your impression of the actors’ acting. In total it takes no longer than 6 minutes to do everything. The link to the study:

https://sites.google.com/view/uncannyresearch

Any aspiring cinematographer should start with 'The Five C's of Cinematography' by Joseph Mascelli and the 'American Cinematographer Manual'. Once you know that the rule of thirds is just one of many tools/rules for composition then there shouldn't be a problem.